Privacy Policy

Last Updated: February 28, 2023

Thank you for using The Center for Education Market Dynamics (“CEMD”, “we” or “us”). CEMD is a K-12 market intelligence organization with three big goals: to illuminate the labyrinth of the education market, offering clear and reliable information to all stakeholders; to guide decision-makers at pivotal points in their decision-making journey, supported by research, our intuitive tools and community of peers; and to uplift the entire market over time – by fostering dialogue and thought leadership among stakeholders in various roles to advocate for better, more equitable education markets.

This Privacy Policy applies whether you login to use CEMD through the CEMD informational website located at, and any other CEMD registration or other website, mobile applications, online portals, electronic forms, surveys, and any other channel or mobile feature that we operate (collectively, “our Sites”), the proprietary platform operated by CEMD (“Districts Like Mine Platform”) (the Sites and Districts Like Mine Platform are collectively, the “Services”). The Services are owned and operated by CEMD, a project of Cambiar Education and includes certain features, that are owned or operated by its third party service providers. This Privacy Policy is incorporated by reference into the CEMD Terms of Use.

Revisions to this Privacy Policy

Any personal data collected by the Services is covered by the Privacy Policy in effect at the time such personal data is collected. We may revise this Privacy Policy from time to time. If we make any material changes to this Privacy Policy, we’ll notify you of those changes by posting them on the Services or by sending you other notification, and we’ll update the “Last Updated” date above to indicate when those changes will become effective.

What data we collect about you

Account Information. We receive and store any information you knowingly provide to us. Through some requests you make (including but not limited to attending our in-person or virtual events, requesting information or materials, joining our mailing list or creating an account on any of CEMD’s Services profile in the CEMD Platform), we may collect personal data such as your name, email address, school district, school district address, title, social media profiles and other information about your interests and preferences.

If you create a profile in the CEMD Platform, you may share with us we will collect personal data such as your name, email address, school, school address, title, preferred gender profiles, phone number, social media profiles, bio and other information about your interests and preferences.

If you sign up to attend an in-person or virtual CEMD event, you may share/we may requestwe will collect personal data such as your name, email address, school, school address, title, social media profiles, affiliations, race/ethnicity, languages spoken and other information about your interests and preferences.

Any other information combined with your personal data will be treated together as personal data.
All personal data entered by you is voluntary and at your own discretion, though certain information is required in order to make some requests as noted above. If you provide such personal data, you consent to the use of that personal data in accordance with the policies and practices described in this Privacy Policy. CEMD may send you notifications, information, materials, or other offers through email, text, or other type of notification. Also, we may receive a confirmation when you open an email from us. This confirmation helps us make our communications with you more interesting and improve our Services.

Information collected automatically

Like many website owners and operators, we use automated data collection tools such as Cookies and Web Beacons to collect certain information. This information is necessary for the adequate performance of the contract between you and us, to enable us to comply with legal obligations and given our legitimate interest in being able to provide and improve the Services.

The technologies and information we automatically collect include:

“Cookies” are small text files that are placed on your hard drive by a Web server when you access our Services. We may use Cookies to tell us how and when you interact with our Services, to monitor aggregate usage and web traffic routing on our Services, and to customize and improve our Services. Although most browsers automatically accept Cookies, you can change your browser options to stop automatically accepting Cookies or to prompt you before accepting Cookies. However, if you don’t accept Cookies, you may not be able to access all portions or features of the Services. Some third-party service providers that we engage may also place their own Cookies on your hard drive. Note that this Privacy Policy covers only our use of Cookies and does not include use of Cookies by such third parties.

“Web Beacons” (also known as Web bugs, pixel tags or clear GIFs) are tiny graphics with a unique identifier that may be included in the Services for several purposes, including to deliver or communicate with Cookies, to track and measure the performance of the Services, to monitor how many visitors view the Services.

Information Related to Use of the Services. Our servers may automatically record certain information about how a person uses the Services (“Log Data”). Log Data may include information such as a user’s Internet Protocol (IP) address, browser type, operating system, the web page that a user was visiting before accessing our Services, the pages or features of the Services to which a user browsed and the time spent on those pages or features, search terms, the links on the Services that a user clicked on and other statistics. We use Log Data to administer the Services and we analyze (and may engage third parties to analyze) Log Data to improve, customize and enhance the Services by expanding their features and functionality and tailoring them to our user’s needs and preferences. We may use a person’s IP address to generate aggregate, non-identifying information about how the Services are used.

Information Sent by Your Device. We collect certain information that the device from which you are using the Services (such as, mobile phone, tablet, computer, etc.) sends when you use the Services, like a device identifier, user settings and the operating system of your device, as well as information about your use of the Services.

Location Information. When you use our Services, we may collect and store information about your location by converting your IP address into a rough geo-location or by accessing your mobile device’s GPS coordinates[a] or coarse location if you enable location services on your device. We may use location information to improve and personalize the Services for you.

How we use your personal data

We use personal data in the following ways:

  • Information You Give To Us. We will use personal data:
    • to provide you with the information, services and events that you request from us;
    • to provide you with information about goods, services and events we feel may interest you. We will only contact you by electronic means (phone, e-mail or SMS) where you have consented to this, or where we can otherwise lawfully do so.
    • to notify you about changes to the Services;
    • to ensure that content from CEMD is presented in the most effective manner for you and for your computer.
  • Information Automatically Collected. We will use this personal data:
    • to administer CEMD Services and for internal operations, including troubleshooting, site traffic, data analysis, testing, research, statistical and survey purposes;
    • to improve CEMD Services to ensure that content is presented in the most effective manner;
    • as part of our efforts to keep CEMD Services safe and secure;
    • to make suggestions and recommendations to you and other users of CEMD about goods or services that may interest you or them.

Our primary goal in collecting personal data is to provide and improve our Services, to administer your use of the Services, and to enable you to enjoy and easily navigate the Services. We will use your personal data to:

  • administer the Services, communicate with you and provide customer support in relation to the Services.
  • resolve disputes, collect fees (if any) and troubleshoot problems.
  • customize your experience and otherwise measure and improve the Services.
  • send you relevant emails and communications (including keeping you informed about our products, offerings and any promotional offers) that might be of interest to you (if we use your personal data to market to you, you will be able to opt-out of such uses).
  • enforce our agreements, terms, conditions, and policies, and send you notices and alerts.

Additionally, we may offer you products and services that may be of interest. You can opt-out of receiving marketing communications from us by following the unsubscribe instructions included in our marketing communications.

Personal data that we share with third parties

First and foremost, you should know that CEMD does not sell or rent your personal data to any third-party for any purpose – including for advertising or marketing purposes. Furthermore, we do not share your personal data with any third-parties except in the limited circumstances described in this Privacy Policy and as set forth below:

Information Shared with Authorized Viewers. We may share your information, including your personal data, with individuals that you have explicitly authorized us to share your information (“Authorized Viewers”).

Information Shared with Our Service Providers. We may engage third-party services providers to work with us to administer and provide the Services (e.g., companies that provide us services such as hosting and maintenance of our Services, data storage and management, etc.). These third-party services providers have access to your personal data only to the extent needed to perform services on our behalf.

Information Shared with Third Parties. From time to time in the course of our business or operations, we may collaborate with other educational partners to collect, analyze and process data. Such collaboration enables us to grow and improve our Services. Generally, any such data is collected in an aggregated and anonymized format, which means that personal data will not be included in any such collected data. Your use of the Services constitutes your consent to the collection and sharing of aggregated, anonymized data with such third parties in the manner described in this paragraph. In the event that any data is shared with third parties in a manner that contains personal data, we will take reasonable efforts to ensure that our users have consented to the collection and sharing of such personal data.

Analytics Services. Our website may use third party website tools from time to time, for example Google Analytics and online survey tools. We use these analytics services, including mobile analytics software, to help us understand and improve how the Services are being used. These services may collect, store and use information in order to help us understand things like how often you use the Services, the events that occur within the application, usage, performance data, and from where the application was downloaded.

Aggregated Information and Non-identifying Information. We may share aggregated information (information about our users that we combine together so that it no longer identifies or references an individual user) and other non-personally identifiable information, including with users, partners or the press in order to, for example, demonstrate how the Services is used, spot industry trends, or to provide marketing materials for CEMD. Any aggregated information and non-personalized information shared this way will not contain any personal data.

Legal Requirements. We may disclose personal data if we have a good faith belief that doing so is necessary to comply with the law, such as complying with a subpoena or other legal process. We may need to disclose personal data where, in good faith, we think it is necessary to protect the rights, property, or safety of CEMD, our employees, our community, or others, or to prevent violations of our Terms of Use or other agreements. This includes, without limitation, exchanging information with other companies and organizations for fraud protection or responding to law enforcement and government requests. Where appropriate, we may notify users about the legal requests, unless (i) providing notice is prohibited by the legal process itself, by court order we receive, or by applicable law; (ii) we believe that providing notice would be futile, ineffective, create a risk of injury or bodily harm to an individual or group, or create or increase a risk of fraud upon CEMD, or its users. In instances where we comply with legal requests without notice for these reasons, we will attempt to notify that user about the request after the fact where appropriate and where we determine in good faith that we are no longer prevented from doing so.

Change of Control. In the event that all or a portion of CEMD or its assets are acquired by or merged with a third-party, personal data that we have collected from users would be one of the assets transferred to or acquired by that third-party. This Privacy Policy will continue to apply to your information, and any acquirer would only be able to handle your personal data as per this policy (unless you give consent to a new policy). We will provide you with notice of an acquisition within thirty (30) days following the completion of such a transaction, by posting on our homepage, or by email to your email address that you provided to us. If you do not consent to the use of your personal data by such a successor company, you may request its deletion from the company.

Your choices

We offer you choices regarding the collection, use and sharing of your personal data and we’ll respect the choices you make. Please note that if you decide not to provide us with the personal data that we request, you may not be able to access all of the features of the Services.

Opt-Out. We may periodically send you free newsletters, SMS messages and e-mails that directly promote the Services. When you receive such communications from us, you will have the opportunity to “opt-out” (by following the unsubscribe instructions provided in the e-mail you receive). There are certain communications regarding use of the Services that you will not be able to opt out of– e.g., communications regarding updates to our Terms of Use or this Privacy Policy.

How we secure, protect and store your data

CEMD uses commercially reasonable information security safeguards to protect its databases and servers against risks of loss, unauthorized access, destruction, misuse, modification, or inadvertent or improper disclosure of data. CEMD segregates certain personally identifiable and other information about your use of CEMD’s Services into separate databases, some of which can be accessed only by a limited number of employees.

We restrict access to personal data to authorized CEMD administrators, agents or independent contractors who need to know that information in order to process it for us, and who are subject to strict confidentiality obligations and may be disciplined or terminated if they fail to meet these obligations.

CEMD is operated in the United States. If you are located outside of the United States, please be aware that the information we collect about you, including personal data, will be transferred to the United States. We may also allow service providers located around the world to access personal data as provided in this notice.

Storage Period. We will store your personal data until it is no longer needed to fulfill the purpose(s) for which it was collected or as otherwise required or permitted by law. After such time, we will either delete or anonymize your personal data or. If an account is inactive for twelve months or more, CEMD may delete the account. We may dispose of any data in our discretion without notice, subject to applicable law.

Link to other sites

The Services may contain links to websites and services that are owned or operated by third parties (each, a “Third-party Service”). Any information that you provide on or to a Third-party Service or that is collected by a Third-party Service is provided directly to the owner or operator of the Third-party Service and is subject to the owner’s or operator’s privacy policy. CEMD is not responsible for the content, privacy or security practices and policies of any Third-party Service.

Our policy towards children

The Services are not intended for use by children under the age of 13 and CEMD does not knowingly collect any information from children under 13 years of age. If you believe that your child may have provided us with personal data without your consent, you may contact us at If we learn that we have collected any information of a child under 13 we will take steps to delete such information as soon as possible.

Responding to do not track signals

Our Services do not have the capability to respond to “Do Not Track” signals received from various web browsers.


Please contact us at if you have any questions about our Privacy Policy.

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